What’s in a Name? Potential, but not much else.

Discussion in 'Ford Industry News' started by Mav.bot, Feb 12, 2007.

  1. Mav.bot

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    1986 Ford TaurusIn an apparent attempt at rekindling the long-extinguished fire that drove the company to mid-sized sedan supremacy twenty years ago, Ford will now consign this once-proud moniker to the refreshed-for-‘08 version of its slow-selling Five Hundred sedan.This is risky business, given that Ford’s 2005 decision to kill the Taurus centered on the fact that is was a “damaged brand,” spoiled beyond redemption by they company’s outright neglect in favor of a temporarily-profitable ride on the late-‘90’s SUV train. Generally unloved and relegated to mostly fleet business at fire-sale prices, the last vehicle to carry the Taurus name was essentially nothing more than a bland, outdated rental car.

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