Filed under: Trucks/Pickups, Marketing/Advertising, Ford, Toyota The F-150 has been the pickup truck sales king for 29 years, and when Ford redesigned its breadwinner for the 2004 model year, it did so with the intention of remaining number one for the foreseeable future. Well, the current F-150 is still number one in sales for now, but fierce competition from the all-new Silverado and Toyota Tundra means that Ford has to pick up its marketing efforts to keep their full-size truck on top. This is where Mike Rowe of Dirty Jobs fame steps in. You've seen some of the other Ford spots featuring Rowe here on Autoblog, and now we've got another one for you. This time Ford and Rowe are taking a thinly-veiled shot at Toyota's Tundra for its four-star front impact rating from the NHTSA, which falls short of the F-150's five-star front and side impact ratings. The spot features a Ford safety engineer, who acts as Rowe's strait man. Hit the jump to take a closer look at Ford's latest salvo against the competition. [Source: PickupTruck.com]Continue reading VIDEO: Mike Rowe and Ford take shot at Toyota in latest commercial Read | Permalink | Email this | Comments More...
