The Ranger is (nearly) dead, long live the Ranger

Discussion in 'Ford Industry News' started by Mav.bot, May 13, 2007.

  1. Mav.bot

    Mav.bot Member

    Joined:
    Jan 28, 2007
    Messages:
    17,350
    Likes Received:
    6
    Trophy Points:
    0
    Filed under: Trucks/Pickups, Etc., Ford
    [​IMG]

    And then there was one. All of the Ford Ranger's contemporaries have forsaken the compact segment for the middleweight class. The Ranger is long in the tooth, to say the least, but we love the smaller size and many find it a good blend of truck functionality without the bulk and heft of a full-size. You can buy into a Ranger for $15 grand, which is a reasonable point of entry for a work truck. There used to be F150s outfitted for labor in that price range, but good luck finding a decontented full-sizer now. While the Ranger's platform is now exclusive to the model, it did sire the Explorer, via the Bronco II. Lineage aside, it's typically expensive for an automaker to have a platform that doesn't get shared, but the underpinnings of the Ranger have long been paid for. We suspect that's part of why we're not seeing much action in the trucklet arena from Ford. To engineer a new Ranger would cost money (that's arguably better spent elsewhere right now), and moving the smallest Ford Truck to a new platform raises conflicts with other models.

    %Gallery-3100%

    continued after the jump with photochops to illustrate ideas
    Continue reading The Ranger is (nearly) dead, long live the Ranger

    Permalink | Email this | Comments


    More...
     

Share This Page