Filed under: Coupes, Trucks/Pickups, Etc., Marketing/Advertising, Crossovers/CUVs, Ford Americans spend billions of dollars on breakfast cereal every year, and there is no better way to place advertising at the family breakfast table. Ford knows that and has teamed up with Kellogg's to give kids of all ages a Hot Wheels collector card featuring either the F-150, Mustang, or Edge. The blue oval Hot Wheels cards will be available after Labor Day (only at Target, which is lame) in over a million boxes of cereal. There are three different cards for each vehicle, each with a different color. If you find all three colors of a specific vehicle, you win yourself the real thing, courtesy of the gang in Dearborn. We've had a lot of cereal in our time, and when we were kids there was always something to dig for in every box, even if it was total junk. The promo is cool, and while we're all for contests, we would have preferred actual Hot Wheels cars in-box instead of trading cards. [Source: Ford] Gallery: Ford Hot Wheels Promotion Continue reading Free Prize Inside! Ford and Kellogg's supply kids with Hot Wheels Read | Permalink | Email this | Comments More...
