Ford tries simply offering what people want

Discussion in 'Ford Industry News' started by Mav.bot, Oct 30, 2007.

  1. Mav.bot

    Mav.bot Member

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    Filed under: Car Buying, Plants/Manufacturing, Ford
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    At the prodding of Alan Mulally, Ford Motor Co. is relenting and giving its customers what they want. At least most of them. What Ford's up to is reducing the number of options for buyers to choose from and rolling all that goodness into the standard package. By reducing the number of possible variations on the general theme, production costs decrease. With fewer configurations, things move more smoothly at the assembly level, and engineering and management costs decrease, as well. The effort has already kicked off, and it will snowball from model to model, making it easier for customers to get what they want, and increasing the odds that dealers will have the cars customers want on their lots. The simplification effort is a step that can be enacted quickly; a lot faster than bringing over a platform from somewhere else. It's all part of an effort to chip away at the losses and return black ink to the ledger. More stuff, packaged the way we like it? Sounds like a win.

    [Source: Auto News - sub req.]

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  2. signal20

    signal20 Paul VanSteen

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    Who want's this?
    I want a base model V8 stang, 6 speed and air, nothing else.
    I want wind up windows
    I want to move my seat myself
    I dont want a stang with every thing just because I want the V8.

    I think I will just put a LS2 in my S-10:dance:

    At least GM is not trying to put every one using a GM name out of business
     

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